Search engine optimization requires so much more today than an hour a day. If your goal is top spot on the search engine results you’re going to have to do things differently – not only to get there but also to stay there. These factors are will help so keep them in mind as you plan out your SEO strategy.
Use relevant keywords in anchor texts for outbound links. It’s not enough to try to use your keywords in the links you are building back to your site but also the ones that are linking to other sites. The purpose of this is so that you can show the search engines that your site is linking to sites within the niche your site targets. When linking to other sites, don’t use your exact keywords and phrases; instead create a list of variations and rotate them as the anchor text for these outgoing links. Since every link really does matter when it comes to SEO this is yet another way where you can make your links serve you better. As you find new and better ways to help the search engines notice and identify your site you will be rewarded with even higher search engine results. Meta Descriptions are Still Relevant: No matter how often the search engines update their formulas for ranking sites, you should still pay attention to basic elements like meta descriptions. Meta descriptions are also a factor in showing potential visitors what kind of material you have on your website. You can thus use this feature to generate more visitors. Keep in mind that your goal is to accurately describe your site so the right type of visitors will be drawn to it, so don’t be obscure or vague in your meta description. When people read this description, they shouldn’t have any difficulty knowing what your site’s about, so don’t put in anything that will throw them off.
How to Optimize Your Images: When it comes to optimizing your site, you have to include as many different techniques as you can think of. You want to include your keywords in as many strategic places as possible, and one of these can be the ALT text area of an image. This way, not only will the search engines have another chance to rank you for this keyword, but you’ll be giving visitors useful information as well. Even if you have more than one image on your page, use your keyword in the ALT text for all of them.
As long as you make a consistent effort to include these factors in your SEO practices your site will not only make it to the top of the SEO pile but will also be able to stay there.